Product visions are nice, but NOT always helpful

“We will make [insert your target customer]’s lives better through [insert your product idea here].”

Product visions like above are nice, but NOT helpful. 

You need to give the audience (and senior executives) a real sense of how you will make their lives better as the chances of a written spec effectively communicating complex software is pretty close to ZERO.

The only thing I have relied upon when communicating a vision is a high-fidelity prototype or video. 

Let’s INSPIRE our audience that it’s worth solving these problems!

TBT to one of zillion such concepts I have shipped in my career, both to get folks on board or to unearth limitations of the concept before investing time, money and effort:)