A small selection of some of my past projects comprising B2B platforms, e-commerce, social media, advertising and more.
Project: Franchaxis
Period: 2020
Role: Head of Product Design
Team: Marina (UI), Andrew (Copy), Diana (Brand)
I was brought in to design a B2B Marketplace where loss making restauranters hard hit by the pandemic will have an opportunity to list themselves and get connected to prospective buyers. The B2B platform will provide tools for the promoters to create compelling stories about their restaurants, and also provide marketing and consumer analysis for prospective buyers to make informed decisions. With advanced search features and expert assessments of everything from social sentiment to marketing technology—finding the perfect business partnership to any of the hundreds of brands in their area will never be easier!
Home Page inviting users to find out more or browse for restaurants listed for sale
Search interface featuring tags and featured franchisors with paid placements to highlight their brand
SERP with business listings under Pizza category
Quick snapshot of a listed business showing some free content and some content locked for premium users
A curated step-by-step process to sign up new buyers
Snapshot of the marketing index of a listed brand with their recent social media performance and activity
Snapshot of the marketing index of a listed brand with a professional analysis of their website and tech infrastructure
Snapshot of the marketing index of a listed brand with recent reviews, feedback and ratings from its customers
Snapshot of the marketing index of a listed brand with survey responses from existing franchisees of the brand
Snapshot of the marketing index of a listed brand with one of the detailed response of a survey from an existing franchisee of the brand
Application form to send an enquiry to a franchisor with pre-filled information from the user's professional and personal profile
Snapshot of a prospective franchisee's dashboard along with a summary and status of its applications to various brands and franchisors
Snapshot of a brand franchisor's dashboard along with a summary and status of its prospects who have shown interest in the brand as well as overall category
Franchisor's Account pages with a module to add details and profiles of their management team
Franchisor's Account pages with a module to add details about their financial requirements for all prospective franchisees
Project: Munch Ado
Period: 2018-19
Role: Head of Product Design
Team: Niven (UX), Marina (UI), Mili (UI), Anubhav UI), Shiva (Video), Dinesh (Video)
I led a 50 member team spread across 4 continents into transformation of a B2C food & dining marketplace to a B2B offering for this NYC-based startup. We built an integrated solution comprising best-in-class websites & apps, business management tools, social media and multi-channel marketing campaigns, that was successfully executed for over 300 restaurant brands nationally, generating over $3 million annual revenue.
Video teaser for Munch Ado B2B offering for restaurants
Video teaser for a pizza delivery brand featuring an interactive BYO!
Video teaser for a high-end Italian restaurant featuring compelling storytelling
Video teaser for table booking and server management system we built for restaurants
Video teaser for the advanced reporting dashboard for restaurants to manage and track their performance in real time.
Video teaser for the Munch Ado B2C consumer marketplace app to order food and snag a spot in a restaurant nearby
Project: The Golfer
Period: 2016
Role: Design Director
Team: Mili (UI), Jonatas (UI), Shiva (Video), Dinesh (Video)
As the first dedicated tourism portal for luxury, lifestyle and golf, we primed our readers to transition from “browsing” to “booking” through an entirely new digital experience. Built as an immersive platform, the focused content and compelling UX effectively blurred the lines between information and advertising. The highlight was a revolutionary marketing opportunity and our exploration of interactive advertising that merged custom, evergreen content and an award winning custom ad units to run alongside that content.
Video teaser for a luxury golf magazine in its new digital avatar
Video teaser for immersive advertorials sponsored by select luxury brands
Video teaser for long-form resort landing pages who were featured in the luxury magazine
Project: Miscellaneous (Online Retail)
Period: 2014-2017
Role: Design Director
Team: Marina (UI), Mili (UI), Shiva (Video), Dinesh (Video)
I pitched and led the delivery of a range of online retail experiences for various brands where the common theme was fostering the same level of emotional experience and elegance of brands' real- world stores. The websites were designed to merchandize items that trigger aspirations and make customers feel empowered, beautiful and confident.
Video teaser of Journelle’s virtual store that presents lingerie as a luxe fashion item, triggers aspiration and makes women feel beautiful and sensational
Video teaser showing an online store for Pur minerals that is engaging, meaningful, thought provoking and relevant to its customers.
Video teaser for a Plus Size brand featuring a new take on Jeans buying experience
Video teaser showing an interactive style room we designed for JC Penney Men’s section where users could browse or shop curated styles from the brand’s designers and mix-n-match items to create custom looks.
Video teaser for Tommy Hilfiger’s first ever magalog, a digital version of their catalog to launch their new line for New York Fashion Week.
Video teaser for a startup disrupting grocery shopping experience
Project: Miscellaneous (Digital Advertising Tech)
Period: 2006-2013
Role: Creative Director
Team Size: 50+
Utilizing a broad skillset spanning strategy, art direction, interactive design and motion design, I was instrumental in delivering hundreds of digital campaigns for global brands including Tommy Hilfiger, Tom Ford, Golfer, JC Penney, Thomson Reuters, Quicken Loans, Lending Tree amongst others. I also set up India’s first large sized creative services group that were the first in Asia to collaborate with World’s most prestigious ad agencies to translate their vision to digital medium in the form of compelling ads that went on to win a plethora of international awards and recognition.
Showreel for Rich media advertising
Video teaser featuring the bold campaign to capture the sleek, “smack-you-between-the-eyes” sexy aesthetic of the Tom Ford brand
Video teaser of the Tommy Hilfiger campaign to promote their first ever magalog where we booked a lot of real estate on popular websites to make an impression in more ways than is possible in today’s era of native formats!
Video teaser showing an immersive and interactive traveler experience for this exclusive Wildlife Safari company to tailor recommendations that are personally exciting to travelers.
Video teaser for a new, unknown fragrance which we positioned as the definitive voice of the modern hippie girl