Digital India: From playing catch-up to leading the way!

Just got back from two weeks in the USA, and quite unlike the countless trips in last 20 years, I didn’t come back bickering about ALL the things India lacks.

Yes, usually every return sparks a rant—about traffic, pollution, hygiene, roads, and (as a designer) even the lack of enough digital design talent and innovation in our country. 

In fact the gap used to be so wide, I’ve ended up building teams across Latin America (Brazil and Argentina) and Eastern Europe (Romania and Ukraine) with resounding success (yet a feeling of sadness).

But fast forward to 2024, and things have changed. And how!

While the physical infrastructure still has a way to go, India’s digital infrastructure? A whole different story. From ordering food to booking tickets, from making payments to buying mutual funds, we’ve not only closed the gap—we’ve leapfrogged ahead. The experience, the innovation, the speed—it’s a world-class experience compared to what the US dishes out right now! Today, as I design world class experience for a globally leading SaaS company,I wouldn’t even consider building the design team anywhere else.

While I was enjoying the streets of New York and Las Vegas, I was also feeling proud of how far we’ve come when it comes to digital revolution. Proud of what we’re building and the future ahead.