Design speaks before features do!

Written By Adit Kohli

“I LOOVVE this, Adit!"

x four times. 

Yes, that’s how many times a customer dropped that line every time I put up a screenshot of one of our upcoming redesigns of a legacy module. Mind you, this was before I even dove into the new enhancements in any detail.

Let this be a lesson for all product teams that prioritize:

  • Hitting a release date over crafting something with passion.

  • PM's "signoff" over the designer's gut instinct.

  • Function over form.

Remember, users feel before they function and react to design, not a Gantt chart of deadlines :)

Adit Kohli
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