Designing software to be the next status symbol!

In a world drowning in software options across every vertical, is 'good enough' good enough? As a software designer, I fantasize about the day when using a certain software feels like … flaunting a designer bag, a high-end watch, or a Michelin-star meal

—a true status symbol highlighting the value the user puts on craft and quality :)

But let’s be real—aside from say Apple, who (more often than not) nail that trifecta of superior experience, aesthetics, and capabilities when it comes to software, no one’s even close!

However, as software increasingly becomes a part of our identity, we, the UX and UI designers, have the opportunity to be the luxury brand creators of this industry. The polish we put into pixels, the innovation we bring to interactions—this is what has the potential to set our software apart from the commoditized crowd, creating a brand premium that discerning customers (hopefully) happily pay for.

Yes … designing software that people covet isn’t just a pipe dream, it’s the fantasy we should be living every day!