(Design matters) More than just functionality

These words must echo through the corridors of such product orgs … 

  1. Where engineers and PMs reign supreme, believing they build "functionality" while designers merely add a superficial coat of design.

  2. Where experience focussed designers focused on “strategy” are placed higher in hierarchy than those focused on pure craft

Since the dawn of industrialization, form has been a driving force in shaping consumer perceptions across a myriad of industries. From automobiles to electronics, and home decor to lifestyle accessories, manufacturers understood early on that form wasn't merely about aesthetics; it was about conveying a sense of prestige, performance, and identity. The same holistic approach propelled Apple to the forefront of innovation, demonstrating how blending cutting-edge technology, simple intuitive experiences and impeccable design aesthetics can have a profound impact on user experience and brand perception! 

When it comes to digital design, we've been conditioned to prioritize functionality over form. But we must continue to challenge these notions and position great design as a delicate balance of both—combining strategic insights with artistic flair to create products that resonate on a visceral level.

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Great product trumps … Great everything else

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Crafting a robust product strategy in 3 steps